Maximising Profits with Digital Marketing – 20 August 2012 event

Jul 18, 2012 at 11:51 am in Events by David Bartlett

Cardiff Internet Marketing is a business networking event in Wales that brings small businesses and Internet Marketing experts together. On 20 August 2012, James Koash of Lancer Media will host a talk on how to maximise your business profits using Digital Marketing.

When: Monday 20th August 2012 from 6:00pm. Speaker begins at 6:30pm prompt.

Where: Future Inn Hotel, Hemingway Rd, Cardiff Bay, CF10 4AU. Google Map.

How much: £5 on the night, on the door. Or purchase discounted advance tickets online here

Maximising Profits with Digital Marketing

Photo Credit: Alan Cleaver via Compfight

James Koash of Lancer Media will host a talk on how to maximise your business profits using Digital Marketing.

Marketing theorists argue that everything a business does can be an object of communication which helps customers to form an opinion about your brand. However, many businesses are still not using the full potential of internet technology, despite the fact that many customers’ first interactions with a business will be through their website. If designed well, a website can help reinforce your brand. If designed badly, it can damage impressions. As such, it is arguable that a virtual store front is just as important as a physical store front!

This presentation will consider the importance of designing a virtual store front that is tailored to meet the needs of your customers.  It will consider new trends in user interface design including gamification (the process of including game elements to make a website more appealing to users). This will help small to medium sized businesses decide whether it is more appropriate for them to use existing solutions, such as WordPress or Joomla, or whether a custom-made website would be beneficial to the needs of their business. We will also look at the increasing trend of businesses who solely operate online, and the investments these sites make to ensure that they provide a unique experience to users.

About James Koash

James Koash is the Managing Director of Lancer Media Ltd, a media agency based in Cardiff which provides everything from web design to video production. He has recently completed a degree in Media Production with Marketing, in which he achieved First Class Honours, and is currently in the process of finishing a masters degree in Marketing.

Cardiff Internet Marketing August 2012 event details

Come and join us for the August 2012 Cardiff Internet Marketing event:

Directions/car parking

The Future Inn is located within the Red Dragon Centre complex, opposite County Hall in Cardiff Bay. Drive into the complex, turn left at Chiquito’s restaurant and the hotel is at the end of the road. There is ample, free parking for us but please ensure you inform the hotel’s reception of your car numberplate (there is a security patrol to ensure outsiders aren’t abusing the car park!).

The nearest train station is Cardiff Bay, which is about 10 minutes on foot. Also, the Baycar and other buses come down this way from the City Centre.

Business Networking: Local businesses talking to Internet professionals

Both before and after the talk by our guest speaker, there will be plenty of opportunity to network with other local small businesses and Internet Marketing experts over a relaxed drink at the bar. The talk starts promptly at 6:30pm, with most people turning-up from 6:00pm. After the talk, you can stay as long as you want! (Most people stay until about 9:00pm, some much longer!)

Leave a comment and your email address below if you need any more help and we’ll be in touch with you shortly.

Buy Tickets

A limited number Early-Bird Tickets below (20% discount off on-the-door price) are available below. To purchase, select “20 August 2012” as the date, the number of tickets you want and click ‘Order Now’.

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